Manchester Police have just released a new set of television ads to raise awareness of rape and to give support to those who have been the victim of it. The two adverts, one from a man’s perspective the other from the woman’s are aimed separately at men and women.
The ‘male version‘ shows a young chap in a bar, flirting with a young lady and one thing leads to another but the woman tries to stop this and the man continues. The ‘female version‘ puts the emphasis on the fact that you can get support if such a thing happens to you.
Det Ch Insp Carol Ashworth said: “Many young men, like in the commercial, don’t realise the consequences of their actions and I hope the ad makes them understand that they are committing a crime if they fail to gain consent for sex.”
Dr Catherine White, Clinical Director at St Mary’s Sexual Assault Referral Centre said: “These ads are a powerful reminder of how rape can devastate people’s lives and that there are excellent support and counselling services in place to help them. [taken from BBC News]
Will this work? Does this really address the problem of sexual assault that we have at the moment? Will men really be out in a bar flirting and flash back to this advert? I’m not too sure. But it does get the message across with a ‘tag line’ that is short, sharp and to the point.
Rape: short word, long sentence.
This is probably the most provocative part of the advert – well at least in my opinion.
The relevance here? Well we can think of it in terms of preventing crime or crime-victim interaction in the A2 crime unit.