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Well, they say that sex sells, so I thought that it was about time that I jumped on that band-wagon. We all know the dangers of unprotected sex, or at least we should do, so how can we get the message across to those who still aren’t paying attention? In the Health module of the A2 course we study adherence to medical requests and one of the examples that I give is BSE and TSE for the students.

When we create some form of media presentation to try to support or dissuade people from certain risky behaviours we need to be aware of what works, what doesn’t work, and how far we can go to shock people into taking note of the message. Some research has shown that smokers are affected by graphic images plastered on cig packets.

In France a new safe sex / AIDS awareness campaign has been started using some rather graphic and disturbing images – click here to see. But does it work? I know that when I saw them they left a lasting impression. How far can we push people before they turn off though? Yerks-Dodson’s law of arousal will have us believe that we all have an individual optimum level of arousal – is this campaign enough? Too much?

Whatever you think, they must have done something right – there’s plenty of people that have started talking about this campaign – and after all, isn’t the who aim of an advertising campaign to get noticed?

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